Food & Beverage eCommerce Benchmarks, compare data to stores like yours

Food & Beverage stores tend to see lower median total sales numbers than other stores, with the median total sales for beauty stores being $131k versus $238k for health & fitness stores or $215k for stores selling homewares.

This is likely a reflection of customer average order value, with the median AOV for Food & Beverage stores sitting at $56 versus $111 for homewares stores and $96 for apparel stores

Blended ROAS

Blended ROAS refers to the total sales divided by total marketing spend.

50% of Food & Beverage brands have an average Blended ROAS of 5.80 but the top 25% of F&B brands have an average Blended ROAS of 13.35. Do you know what your Blended ROAS is and how you can improve your ROAS?

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New Customer AOV

New Customer AOV refers to new customer sales (after discounts and before refunds) divided by the number of new customer orders in the time period.

Did you know that the average Food and Beverage brand’s New Customer AOV is $54.30. What is your AOV?

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    Profit and Loss

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    Orders

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    Retention

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    Acquisition

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    Industries

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