Benchmarks for health & fitness eCommerce companies

See how your health & fitness eCommerce store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Fitness - Total Sales
Fitness - Gross Margin

Fitness stores enjoy quite a high median total sales compared to other categories in our data set ($238k vs $129.9k for beauty and $130.1k for food & beverage). They have a similar average order value though ($62 vs $63 in beauty and $56 in food & beverage), which would suggest they have much higher order volumes.

Fitness stores tend to see similar gross & contribution margins to other categories, making it a great category to be in.

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See the rest of the metrics

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