Benchmarks for beauty eCommerce companies

See how your beauty store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Beauty - Total Sales
Beauty - Gross Margin

Beauty stores tend to see some of the lowest median total sales numbers across our data, with the median total sales for beauty stores being $129k. This is low by comparison to stores selling other categories of products like health & fitness ($238k), homewares ($215k) and apparel ($251k).

They tend to have slightly higher gross margins though, with the median gross margin for beauty stores at 69% versus 64% for homewares stores.


See the rest of the metrics

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Don’t know these numbers for your business?

Lifetimely gives you these numbers for your business. Simply connect your Shopify store and they’re automatically calculated.