Electronics eCommerce Benchmarks, compare data to stores like yours
Electronics stores experience a higher median total sales when compared to other categories in our data set ($229k vs $129.9k for beauty and $251.6k for apparel stores). This can likely be explained by the higher average order value that electronics stores see ($83 vs $63 in beauty and $56 in food & beverage).
Electronics stores also experience favorable gross and contribution margins as well (median gross margin for electronics stores is 68% versus 62.59% for apparel stores and 63.24% in the food & beverage category).
Repeat Customer AOV
Repeat Customer AOV refers to repeat customer sales (after discounts and before refunds) divided by the number of repeat customer orders in the time period.
Did you know that the average online Electronics store’s Repeat Customer AOV is $63.60. What is your AOV?
New Customer Repurchase Rate
90 Day New Customer Repurchase Rate refers to the % of customers who made a second order within 90 days after their first order.
Electronics businesses see an average of 8.26% of new customers returning to make a repeat purchase within 90 days. What is your repurchase rate?
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Profit and Loss
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Orders
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Retention
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Acquisition
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Industries
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