Benchmarks for electronics eCommerce stores

See how your online electronics store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Electronics - Total Sales
Electronics - Gross Margin

Electronics stores experience a higher median total sales when compared to other categories in our data set ($229k vs $129.9k for beauty and $251.6k for apparel stores). This can likely be explained by the higher average order value that electronics stores see ($83 vs $63 in beauty and $56 in food & beverage).

Electronics stores also experience favorable gross and contribution margins as well (median gross margin for electronics stores is 68% versus 62.59% for apparel stores and 63.24% in the food & beverage category).

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