eCommerce Benchmarks - What is your store’s Blended New Customer CAC
Blended new customer CAC is the combined cost of acquiring a customer across all channels. It is measured by taking the total marketing spend and dividing it by the number of new customers.
New Customer Acquisition Cost
Blended new Customer CAC refers to the total marketing spend divided by the number of new customers.
Health and Beauty brands on average have a new customer CAC of $25 while Homeware brands have an average CAC of around $27. Do you know how your store’s new customer CAC stacks up against the competition?
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