Blended New Customer CAC benchmarks for eCommerce companies

Blended new customer CAC is the combined cost of acquiring a customer across all channels. It is measured by taking the total marketing spend and dividing it by the number of new customers.

Blended new customer CAC benchmarks by industry are included below.

Blended CAC - Apparel
Blended CAC - Beauty
Blended CAC Fashion
Blended CAC - Fitness - Overlay

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