eCommerce Benchmarks - What is your store's Blended ROAS?
Blended ROAS is the combined return on ad spend across all channels. It is measured by taking the total sales and dividing it by the total marketing spend.
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Return on Ad Spend
Blended ROAS refers to the total sales divided by total marketing spend.
Apparel brands on average have a Blended ROAS of around 4.50 while Garden & Outdoor brands have a Blended ROAS of around 6.70. Do you know how your store's Blended ROAS stacks up against the competition?
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