Benchmarks for online homewares stores

See how your homewares eCommerce store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Homewares - Total Sales
Homewares - Gross Margin

Homewares stores see a high median total sales compared to other categories in our data set ($215k vs $129.9k for beauty and $130.1k for food & beverage). This can likely be explained by the significantly higher average order value homewares stores experience ($111 vs $63 in beauty and $56 in food & beverage).

This ultimately signals that homewares stores likely experience a similar order volume to other categories, but their high AOV helps increase total sales.

Given the nature of the items they sell, it’s not surprising to see that gross and contribution margins are slightly lower than other categories (the median gross margin for homewares stores is 64.24% versus 68.74% in the beauty category).


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