Homewares & Furniture eCommerce Benchmarks, compare data to stores like yours
Homewares stores see a high median total sales compared to other categories in our data set ($215k vs $129.9k for beauty and $130.1k for food & beverage). This can likely be explained by the significantly higher average order value homewares stores experience ($111 vs $63 in beauty and $56 in food & beverage).
This ultimately signals that homewares stores likely experience a similar order volume to other categories, but their high AOV helps increase total sales.
Gross Margin
Gross margin is calculated by taking total sales and subtracting taxes and Cost of Goods Sold and then dividing the remainder by net sales.
The top 25% of Homeware brands have a gross margin of 96.77%. What is your brand's gross margin and how do you stack up against the competition?
New Customer Acquisition Cost
Blended New Customer CAC refers to the total marketing spend divided by the number of new customers.
Homewares stores have an average Blended New Customer CAC of $27.42. What is your Blended New Customer CAC and how do you stack up against your competition?
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Profit and Loss
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Orders
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Retention
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Acquisition
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Industries
See how businesses in each industry compare to yours across our eleven key metrics.
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