Marketing % of Net Sales benchmarks for eCommerce companies

Marketing % of Net Sales is the % of net sales that is spent on marketing. It is measured by taking the total marketing spend, dividing it by the net sales number and multiplying it by 100. It’s a good way to understand how efficient your marketing efforts are at driving sales.

Marketing % of Net Sales benchmarks by industry are included below.

Makreting % - Apparel
Marketing % - Beauty
Marketing % - Fashion - Overlay
Marketing % - Fitness - Overlay

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