eCommerce Benchmarks - What percentage of your Net Sales goes to marketing activities?
Marketing % of Net Sales is the % of net sales that is spent on marketing. It is measured by taking the total marketing spend, dividing it by the net sales number and multiplying it by 100. It's a good way to understand how efficient your marketing efforts are at driving sales.
Marketing % of Net Sales
On average Apparel companies spend around 20% of their net sales on marketing and in turn see a contribution margin of around 50%. What percentage of your net sales are being directed to marketing efforts?
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