eCommerce Benchmarks - What percentage of your Net Sales goes to marketing activities?
Marketing % of Net Sales is the % of net sales that is spent on marketing. It is measured by taking the total marketing spend, dividing it by the net sales number and multiplying it by 100. It’s a good way to understand how efficient your marketing efforts are at driving sales.
Marketing % of Net Sales
On average Apparel companies spend around 20% of their net sales on marketing and in turn see a contribution margin of around 50%. What percentage of your net sales are being directed to marketing efforts?
Want to see benchmarks for your business?
Get a free Benchmarks report tailored to your specific business (by industry, products sold, etc) using our FREE tool.
Take a deep dive into eCommerce metrics
-
Profit and Loss
See how cashflow metrics compare to yours across a range of industries and business types.
-
Orders
See how order value metrics compare to yours across a range of industries and business types.
-
Retention
See how customer retention metrics compare to yours across a range of industries and business types.
-
Acquisition
See how customer acquisition metrics compare to yours across a range of industries and business types.
-
Industries
See how businesses in each industry compare to yours across our eleven key metrics.