Benchmarks for apparel eCommerce companies

See how your apparel store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Apparel - Total Sales
Apparel - Gross Margin

Apparel stores tend to enjoy a higher total sales number than stores selling other categories of products (I.e. beauty products, food & beverage, etc). In fact, the median total sales number is almost 2x higher than other categories ($251k for Apparel stores versus $129k for stores selling beauty products or $131k for stores selling food & beverage products).

The margins tend to be similar though, with the median gross margin for apparel stores sitting at 62% (versus 63% for food & beverage stores and 69% for beauty stores).

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See the rest of the metrics

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Don’t know these numbers for your business?

Lifetimely gives you these numbers for your business. Simply connect your Shopify store and they’re automatically calculated.