eCommerce Benchmarks - What is your store’s Blended New Customer CAC
Are you maximizing your potential? Or are you unknowingly leaving money on the table?
Industries, like Health and Beauty, are experiencing unprecedented growth with new brands and products emerging constantly. With these exciting opportunities comes fierce competition for customers. Understanding your store’s Blended New Customer CAC is the key to answering these questions.
New Customer Acquisition Cost
Blended new Customer CAC refers to the total marketing spend divided by the number of new customers. This essential metric reveals the average amount spent to acquire each new customer through all your marketing efforts.
By analyzing your CAC, you can identify areas where you may be overspending or underperforming.
Take Control of Your Growth
Don’t let your CAC be a mystery!
- Streamline your marketing efforts
- Discover cost-effective ways to attract new customers
- Optimize spending and increase profit margins
- Gain a competitive edge by understanding your new customer acquisition costs
Health and Beauty brands on average have a new customer CAC of $25 while Homeware brands have an average CAC of around $27.
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