eCommerce Benchmarks - How does your Contribution Margin stack up against your competition?
Contribution Margin is the margin your business operates at once all costs are deducted, including the cost of goods sold (I.e. cost to produce the product, ship it to the customer, etc.) as well as operating costs like salaries, marketing spend, etc.
Contribution Margin
Health & Fitness stores selling online generally see a contribution margin of around 50%. How does your store’s contribution margin compare against your competitors?
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