Contribution margin benchmarks for eCommerce companies

Contribution Margin is the margin your business operates at once all costs are deducted, including the cost of goods sold (I.e. cost to produce the product, ship it to the customer, etc.) as well as operating costs like salaries, marketing spend, etc.

Contribution Margin benchmarks by industry are included below.

Contribution Margin - Apparel
Contribution Margin - Beauty
Contribution Margin - Fashion Accessories - Overlay
Contribution Margin - Health Fitness - Overlay

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