eCommerce Benchmarks - Do you know your 180 Day Repeat Customer Repurchase Rate?

180 Day Repeat Customer Repurchase Rate measures the % of customers who ordered again within 180 days of their previous purchase. It’s a good way to understand how loyal your customers are and what your long-term LTV of the customer may be.

Repeat Customer Repurchase Rate

Did you know that for Fashion Accessory brands, the 180 day repeat customer repurchase rate is significantly higher than the 90 day new customer repurchase rate. 27-37% of repeat customers are more likely to come back to make another purchase as compared to only around 10-15% of new customers. What does your retention strategy look like?

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