180-day new customer repurchase rate benchmarks for eCommerce companies

180 Day Repeat Customer Repurchase Rate measures the % of customers repeat customers who ordered again within 180 days of their previous purchase. It’s a good way to understand how loyal your customers are and what your long-term LTV of the customer may be.

180 Day Repeat Customer Repurchase Rate benchmarks by industry are included below.

180 day new customer repurchase rate - Apparel
180 day new customer repurchase rate - Beauty
90 day new customer repurhcase rate - Fashion - Overlay
new customer repurchase rate Fitness Overlay

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