Benchmarks for garden & outdoor eCommerce stores

See how your garden &outdoor store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Garden & Outdoor - Total Sales
Garden & Outdoor - Gross Margin

Garden & Outdoor stores experience the lowest median total sales of all categories when in our data set ($58k vs $129.9k for beauty and $130.1k for food & beverage). They have a reasonable average order value ($74 vs $63 in beauty and $56 in food & beverage) which suggests this lower total sales number is caused by a lower overall order volume.


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