Garden & Outdoor eCommerce Benchmarks, compare data to stores like yours

Garden & Outdoor stores experience the lowest median total sales of all categories when in our data set ($58k vs $129.9k for beauty and $130.1k for food & beverage). They have a reasonable average order value ($74 vs $63 in beauty and $56 in food & beverage) which suggests this lower total sales number is caused by a lower overall order volume.

New Customer AOV

New Customer AOV refers to new customer sales (after discounts and before refunds) divided by the number of new customer orders in the time period.

50% of Garden & Outdoor brands have an average New Customer AOV of $50.89 but the top 25% of Garden & Outdoor brands have an average New Customer AOV of $104.12. What is your store’s Average Order Value?

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New Customer Repurchase Rate

180 Day New Customer Repurchase Rate refers to the % of customers who made a second order within 90 days after their first order.

Garden & Outdoor businesses see an average of 11.89% of new customers returning to make a repeat purchase within 180 days. What is your repurchase rate?

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I have not found any app at this cost that shows a full breakdown of P&L and Customer LTV. This is by far the best I have come across! Great deal and great customer service.

Home & Garden Trend

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Take a deep dive into eCommerce metrics

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    Profit and Loss

See how cashflow metrics compare to yours across a range of industries and business types.

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    Orders

See how order value metrics compare to yours across a range of industries and business types.

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    Retention

See how customer retention metrics compare to yours across a range of industries and business types.

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    Acquisition

See how customer acquisition metrics compare to yours across a range of industries and business types.

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    Industries

See how businesses in each industry compare to yours across our eleven key metrics.

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