Gross margin benchmarks for eCommerce companies

Gross Margin is the margin your business operates at once cost of goods sold (I.e. cost to produce the product, ship it to the customer, etc.) is deducted from your total sales. It doesn’t include operating costs like salaries, advertising, etc.

Gross Margin benchmarks by industry are included below.

Gross Margin - Apparel
Gross Margin - Beauty
Gross Margin - Fashion Accessories - Overlay
Gross Margin - Health Fitness - Overlay

See the rest of the metrics

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