eCommerce Benchmarks - What is your store's Gross Margin?
Gross Margin is the margin your business operates at once cost of goods sold (I.e. cost to produce the product, ship it to the customer, etc.) is deducted from your total sales. It doesn't include operating costs like salaries, advertising, etc.
Gross Margin
50% of Homewares brands have a gross margin of 71.70% while the top 25% of brands have a gross margin of 96.77%. What is your brand's gross margin and how do you stack up against the competition?
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