90-day new customer repurchase rate benchmarks for eCommerce companies

90-day new customer repurchase rate measures the % of customers who made a second order within 90 days after their first order. It’s a useful way to understand how many customers are returning to buy from you again.

90-day new customer repurchase rate benchmarks by industry are included below.

90 day new customer repurchase rate - Apparel
90 day new customer repurchase rate - Beauty
90 day new customer repurhcase rate - Fashion - Overlay
new customer repurchase rate Fitness Overlay

See the rest of the metrics

Get a free benchmarks report tailored to your specific business (by industry, products sold, etc) using our FREE tool.

Don’t know these numbers for your business?

Lifetimely gives you these numbers for your business. Simply connect your Shopify store and they’re automatically calculated.