eCommerce Benchmarks - Do you know your 90 Day New Customer Repurchase Rate?
90-day new customer repurchase rate measures the % of customers who made a second order within 90 days after their first order. It's a useful way to understand.
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New Customer Repurchase Rate
Did you know that for Apparel brands, the 90 day repeat customer repurchase rate is significantly lower than the 180 day new customer repurchase rate. 38.61% of repeat customers are more likely to come back to make another purchase as compared to only 12.59% of new customers. What does your retention strategy look like?
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Profit and Loss
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Orders
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Retention
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