eCommerce Benchmarks - Do you know your 90 Day New Customer Repurchase Rate?
90-day new customer repurchase rate measures the % of customers who made a second order within 90 days after their first order. It's a useful way to understand.
New Customer Repurchase Rate
Did you know that for Apparel brands, the 90 day repeat customer repurchase rate is significantly lower than the 180 day new customer repurchase rate. 38.61% of repeat customers are more likely to come back to make another purchase as compared to only 12.59% of new customers. What does your retention strategy look like?
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