New Customer AOV benchmarks for eCommerce companies

New Customer AOV is the average amount a new customer spends on their first order. It’s calculated by taking new customer sales (after discounts and before refunds) and dividing it by the number of new customer orders.

New Customer AOV benchmarks by industry are included below.

New Customer AOV - Apparel
New Customer AOV - Beauty
New Customer AOV - Fashion - Overlay
New Customer AOV - Fitness - Overlay

See the rest of the metrics

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