eCommerce Benchmarks - How does your New Customer AOV compare to your competitors?

New Customer AOV is the average amount a new customer spends on their first order. It’s calculated by taking new customer sales (after discounts and before refunds) and dividing it by the number of new customer orders.

New Customer AOV

50% of Electronics brands have an average New Customer AOV of $53.76 but the top 25% of Electronics brands have an average New Customer AOV of $83.48. What is your store’s Average Order Value?

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