eCommerce Benchmarks - How does your Repeat Customer Average Order Value stack up against the competition?
Want to know how your repeat customers’ spending habits compare to industry leaders? Then, unlock the hidden power of your local customer base with our insights into Repeat Customer Average Order Value (AOV)!
Specifically, Repeat Customer AOV represents the average amount your repeat customers spend on their future purchases. To calculate this, simply divide your total sales from repeat customers (after any discounts and before processing refunds) by the total number of orders placed by those repeat customers.
Repeat Customer AOV
Did you know that the average online Homeware store’s Repeat Customer AOV is $56.16? In comparison, new customers in the Homewares category have an average AOV of $55.64.
Are you beating this average?
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