eCommerce Benchmarks - How does your Repeat Customer Average Order Value stack up against the competition?

Want to know how your repeat customers' spending habits compare to industry leaders? Then, unlock the hidden power of your local customer base with our insights into Repeat Customer Average Order Value (AOV)!

Specifically, Repeat Customer AOV represents the average amount your repeat customers spend on their future purchases. To calculate this, simply divide your total sales from repeat customers (after any discounts and before processing refunds) by the total number of orders placed by those repeat customers.

Repeat Customer AOV

Did you know that the average online Homeware store's Repeat Customer AOV is $56.16? In comparison, new customers in the Homewares category have an average AOV of $55.64.

At this point, do you think you are beating this average?

Take a deep dive into eCommerce metrics

Profit and Loss

See how cashflow metrics compare to yours across a range of industries and business types.

• Total Sales
• Gross Margin
• Contribution Margin

Orders

See how order value metrics compare to yours across a range of industries and business types.

• New Customer Average Order Value (AOV)
• Repeat Customer Average Order Value (AOV)

Retention

See how customer retention metrics compare to yours across a range of industries and business types.

• 90 Day New Customer Repurchase Rate
• 180 Day New Customer Repurchase Rate

Acquisition

See how customer acquisition metrics compare to yours across a range of industries and business types.

• Blended Return on Ad Spend (ROAS)
• Blended New Customer Acquisition Cost (CAC)
• Marketing % of Net Sales

Industries

See how businesses in each industry compare to yours across our eleven key metrics.

• Apparel
• Beauty
• Fashion Accessories
• Food & Beverage
• Electronics
• Homewares & Furniture
• Health & Fitness
• Garden & Outdoor