eCommerce Benchmarks - How does your Repeat Customer Average Order Value stack up against the competition?

Curious how your repeat customers' spending habits compare to industry leaders? Discover the untapped potential of your loyal clientele with our Repeat Customer Average Order Value (AOV) insights!

Repeat Customer AOV is the average amount a repeat customer spends on their subsequent orders. It’s calculated by taking repeat customer sales (after discounts and before refunds) and dividing it by the number of orders from repeat customers.

Repeat Customer AOV

Did you know that the average online Homeware store’s Repeat Customer AOV is $56.16? In comparison, new customers in the Homewares category have an average AOV of $55.64.

Are you beating this average?

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