eCommerce Benchmarks - How does your Repeat Customer Average Order Value stack up against the competition?

Repeat Customer AOV is the average amount a repeat customer spends on their subsequent orders. It’s calculated by taking repeat customer sales (after discounts and before refunds) and dividing it by the number of orders from repeat customers.

Repeat Customer AOV

Did you know that the average online Homeware store’s Repeat Customer AOV is $56.16. In comparison, new customers in the Homewares category have an average AOV of $55.64. What is your AOV?

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