Repeat Customer AOV benchmarks for eCommerce companies

Repeat Customer AOV is the average amount a repeat customer spends on their subsequent orders. It’s calculated by taking repeat customer sales (after discounts and before refunds) and dividing it by the number of orders from repeat customers

Repeat Customer AOV benchmarks by industry are included below.

Repeat Customer AOV - Apparel
Repeat Customer AOV - Beauty
New Customer AOV - Fashion - Overlay
New Customer AOV - Fitness - Overlay

See the rest of the metrics

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