Fashion Accessories eCommerce Benchmarks, compare data to stores like yours

Fashion Accessory stores experience a reasonable median total sales that is on par with the other categories in our data set ($187k vs $129.9k for beauty and $130.1k for food & beverage). They have quite a high average order value ($82 vs $63 in beauty and $56 in food & beverage) which would suggest the median total sales is driven more by a higher AOV than an increased order volume.

Fashion Accessory stores also experience favorable gross and contribution margins as well (median gross margin for electronics stores is 72% versus 62.59% for apparel stores and 63.24% in the food & beverage category).

Return on Ad Spend

Blended ROAS refers to the total sales divided by total marketing spend.

Fashion Accessories businesses have a Blended ROAS of 3.20 on average. Do you know how your store’s Blended ROAS stacks up against the competition?

Contribution Margin

Contribution margin is calculated by taking the total sales minus discounts, refunds, taxes, COGS, and marketing spend and then divided by net sales.

Fashion Accessories stores selling online generally see a contribution margin of around 39.78%. How does your store’s contribution margin compare against your competitors?

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