Benchmarks for fashion accessory eCommerce stores

See how your online fashion accessory store stacks up against others across 12 key metrics, including total sales, gross margin, average order value & more.

Profit metrics

Fashion Accessories - Total Sales
Fashion Accessories - Gross Margin

Fashion Accessory stores experience a reasonable median total sales that is on par with the other categories in our data set ($187k vs $129.9k for beauty and $130.1k for food & beverage). They have quite a high average order value ($82 vs $63 in beauty and $56 in food & beverage) which would suggest the median total sales is driven more by a higher AOV than an increased order volume.

Fashion Accessory stores also experience favorable gross and contribution margins as well (median gross margin for electronics stores is 72% versus 62.59% for apparel stores and 63.24% in the food & beverage category).


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