Apparel eCommerce Benchmarks, compare data to stores like yours

Apparel stores tend to enjoy a higher total sales number than stores selling other categories of products (I.e. beauty products, food & beverage, etc). In fact, the median total sales number is almost 2x higher than other categories ($251k for Apparel stores versus $129k for stores selling beauty products or $131k for stores selling food & beverage products).

The margins tend to be similar though, with the median gross margin for apparel stores sitting at 62% (versus 63% for food & beverage stores and 69% for beauty stores).