Food & Beverage eCommerce Benchmarks, compare data to stores like yours

Food & Beverage stores tend to see lower median total sales numbers than other stores, with the median total sales for beauty stores being $131k versus $238k for health & fitness stores or $215k for stores selling homewares.

This is likely a reflection of customer average order value, with the median AOV for Food & Beverage stores sitting at $56 versus $111 for homewares stores and $96 for apparel stores